Ch. 2 - Strategic Planning for Competitive Advantage

Beats S.W.O.T. analysis:

Strengths:

- Founder is a famous music producer, Dr. Dre- Good quality materials used such as the Monster name brand cable- products are mad in mass production- Free celebrity endorsement of Beats along with paid endorsements with athletes such as LeBron James- Good quality sound, bass, and noise cancellation      technology

Weakness:

- Price, a pair of even their cheapest headphones is going to  cost you $100+

- In a competitive market

Opportunities :

- Use of popular music artist / or appearance in music video
- Smart Phone Market
- New products

Threats:

- Competitors, such as Soul by Ludachris and other bands like Bose and Sony
- Change in taste ( design of headphones has stood the same )
- The economy ( high prices of headphones )

Ch. 1 - Overview of Marketing (Brief History and Mission Statement)

About Beats Electronics LLC

Beats by Dr. Dre (Beats), is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of world-class consumer headphones, earphones, and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014. The company's mission is to provide a superior end-to-end music experience - with headphones, devices and services - so fans feel the emotion and hear the music the way artists intended it to sound from the studio.